What is SEO and How It Works? Introduction In today’s digital world, every business wants to appear on the first page of Google. This is where SEO plays an important role. SEO helps websites get organic (free) traffic from search engines What is SEO? SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google. The main goal of SEO is to rank higher in search results and attract more visitors. How SEO Works Search engines like Google use algorithms to rank websites. SEO works by optimizing your website so that search engines can understand your content better . There are three main parts of SEO: 1) On-Page SEO On-page SEO focuses on optimizing elements inside your website Examples: - Using proper keywords - Writing quality content - Optimizing title and meta description - Using headings (H1, H2, H3) - Adding image alt text 2)2. Off-Page SEO Off-page SEO is about improving your website authority through external activities. ...